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TAKING CARE OF MY BUSINESS

From the moment I started posting slightly more personal pieces on my blog, I started receiving slightly more personal questions also. Personal as in: people are curious creatures and many of you wanted to know more about for instance my training routine, what I eat in a day but also: how do I keep track of the business side of my blog. Interesting to know this is something you guys are actually curious about, because I never really openly spoke about what I do for a living (even though – when you follow me on Instagram – you can guess ;)) and how I take care of my finances. Well, those are the kinds of questions I’m going to answer in this very post that was created in collaboration with ING Bank.

First of all, I want you to know that my blog is no longer my main income. As much as I loved seeing my blog evolve form a hobby to a side job to my actual fulltime profession for three years, I felt being a fulltime blogger wasn’t something for me. Don’t get me wrong, I loved – and still love – blogging and the fact that it has been a huge part of my life for more than 8 years now. But putting yourself out there isn’t something that comes very naturally to me. I’m not the person that likes to be at the center of attention and love to create my own certainties in life. Finances are among those certainties, and even though I never got into trouble financially, not being sure about what the future would bring made me very insecure and most of all: restless. When I got offered my dream job at my favourite brand in the world, I didn’t have to think for too long. As Digital Brand Specialist – together with the team, something I really missed as a blogger: teamwork – I’m now taking care of the digital communications and campaigns, looking for commercial opportunities and developing/creating content strategy for Nike in Northern Europe (so that’s Scandinavia and the Benelux), focusing on key cities like Amsterdam, Stockholm and the love of my life: Copenhagen. I’m a happy camper, but also a busy bee because I decided I didn’t want to let go of what I worked on for years: my blog.

So now the answers to the questions I’ve been getting the most but in fact all boiled down to the following:
– How do you combine a fulltime job with running your blog as a business?
– Do you have tips on how to put your finances in order?

Well, here you go: being organized and prepared has been key for me. I’m a very neat monster in general, but when it comes to handling multiple stakeholders and juggling multiple tasks, I feel like staying organized is utterly important when it comes to staying on track. I plan posts ahead, make sure to shoot my outfits during weekends (we’re more lucky in Summer, when there’s still time to shoot after office hours) and started to become less precious about posting every day. I know it’s nice to be able to provide you with content every day, but I’m a firm believer of quality over quantity, so decided to not post for the sake of posting. So basically: prioritize, prioritize, prioritize. Does it help me further in my ‘career’? Do I enjoy doing it? Does it benefit my relationship with this brand? Am I going to be able to live up to the expectations of the client? If the answers to these questions are no, I turn down the offer. Again: quality over quantity.

Being organized helps me to stay prepared for unexpected bills or expenses, or at least a step ahead in a way that I can cope with financial misfortune. And that is exactly how I take care of my finances: I like to stay one step ahead!

This might sound like a no-brainer, but I always try to make sure I spend less money than I own. That’s why I mapped out the fixed costs I have to anticipate on every month. And this is where the improved ING Payment App comes in handy: when you open the app on your phone, with the ‘Kijk Vooruit’ (‘Anticipate’) option it’s possible to predict the bills that are coming in in the future (35 days ahead), based on your usual expenses/income. For example: rent, the electricity bills or salary. In short: it tells you what to expect, so you’re prepared. And that’s exactly how I like it. Read more about it, in Dutch though, here or feel free to ask me anything about this or about how I take care of these things in the comment section below. Happy to answer any questions you might have

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